SESSION 4 will focus on digital & social media, marketing & promotions of your fair and events, analytics, and sponsorship.
AGENDA
Thursday, May 29
12:00 p.m. Networking Lunch
1:00 p.m. Welcome, History of the EOTC, Tour
Commissioner Dan Dorran, Umatilla County
1:30 p.m. Casino Marketing and Sponsorships
Andy Lucich, Public Relations Manager, Wildhorse Resort & Casino
3:00 p.m. Networking Break
3:15 p.m. Marketing & Public Relations for Your Fairgrounds
Royle Johnson, Royle Media
4:45 p.m. Adjourn
5:00 p.m. Networking Dinner at OMG! Burgers & Brew (201 E Main St, Hermiston)
Recommended Hotel: Oxford Suites, Hermiston
Friday, May 30
9:00 a.m. Best Practices/Case Studies for Websites & Social Media
Royle Johnson, Royle Media
10:30 a.m. Networking Break
10:45 a.m. Using Artificial Intelligence for your Fair & Fairgrounds
Brian Crow, Clackamas County Fair & Event Center
12:00 p.m. Adjourn
What is the goal of Oregon Fair College?
Educate New and Re-Educate Experienced Fair Managers, Staff, and Board Members on basic fair and fairgrounds operations and best practices in Oregon.
2025 Dates
- Monday, February 3-Tuesday, February 4 - Oregon State Fair & Expo Center, Salem
- Thursday, March 20-Friday, March 21 - Clackamas County Fair & Event Center, Canby
- Thursday, April 24-Friday, April 25 - Jefferson County Event Complex, Madras
- Thursday, May 29-Friday, May 30 - Eastern Oregon Trade & Event Center, Hermiston
- Thursday, June 26-Friday, June 27 - Douglas County Fairgrounds Complex & Speedway, Roseburg
- Thursday, September 25-Friday, September 26 - Baker County Fairgrounds Conference & Event Center, Baker City
- Thursday, October 16-Saturday, October 18 - Graduation during OFA Annual Convention at Westside Commons Wingspan Event & Conference Center, Hillsboro
Graduation/Attendance Requirements
All sessions will be in-person only without a virtual option in order to promote networking among members. OFA members may attend individual sessions, but in order to graduate, attendance requirements listed below based on a 1-year or 2-year track are required.
- Valedictorian Graduate with Honors (1-year): Attend all 6 fairgrounds college sessions and the OFA annual convention in person within the same year to earn Valedictorian Graduate with Honors status.
- Salutatorian Graduate (1-year): Attend at least 5 of the 6 fairgrounds college sessions and the OFA annual convention in person within the same year to earn Salutatorian Graduate status.
- Graduate (2-year): Attend all 6 of the fairgrounds college sessions and the OFA annual convention in person within a two year period to earn Graduate Status.
Registration Fee
FAIRS/FAIRGROUNDS Managers/Staff/Board Members: Each session will allow one individual from each fair/fairgrounds to attend for free. Additional attendees at the same session will be $50 per person. Please register separately for each session.
SERVICE MEMBERS: One Service Member is also allowed to attend each session for free - Please check with Service Member Directors Pat Wood or Courtney Latham prior to registering. Please register separately for each session.
